INFLUENCERS FULL VERSION from R+I creative on Vimeo.

This is a short documentary I found on Vimeo some time ago on how trends arise and spread. Just like a favorite book, I frequently watch this video. The beautiful thing about our culture is our ability to inspire and be inspired. I found this documentary interesting and it begins with this quote:

"An influencer has a certain confidence that probably not many people have to know that what they're doing is the right thing to do because they're confident in it."

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